Organic Social

TaxAct's organic social media strategy centers around promoting educational content, sending timely reminders for significant dates, showcasing new products and features, and above all, infusing the often-dreaded subject of taxes with a sense of fun! One of the campaigns I created was titled "The Two Certainties in Life: Dogs and Taxes." Making a slight twist on the familiar phrase by replacing the word "Death" with "Dogs" to emphasize how pets can bring joy and positivity to any activity.