Website

With TaxAct being an online product, the homepage plays a key role in getting new customers to start. Over the last few years, I have had the pleasure of designing and iterating multiple versions of the homepage to help us test and find the most ideal content and layouts. In addition to the work I did for the site, I was asked to create multiple animations that would help add moments of joy inside the product experience. These animations also gave us the opportunity to incorporate our campaign and spokesperson, April, into the product, creating a more holistic experience for our customers.